Research of target audience
We divide the target audience into segments, determine the hidden needs, barriers and expectations from the purchase.
We identify weaknesses and advantages of competitors with the evaluation of marketing activity on the Internet and a secret buyer.
The result: identify the needs of the audience, the advantages of competitors and problems of the sales department - at what stages of work potential customers leave, how many applications are not processed and why.
We create the scheme of the services integration and scenarios of work with applications.
We develop a motivation system and installing KPI for sales staff, taking into account the effectiveness of their work.
We bring in the CRM-system data about clients, integrate web-analytics, configure automatic statement of tasks.
Work on a sales algorithm
We analyse the purchase funnel. We create scenarios of interaction with the target audience from the application to the re-sale.
Design of the sales system
Based on the scenario of interaction with appeals, we create a scheme for implementing all the tools.