Essential Online & Social Media Etiquette Rules

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Essential Online & Social Media Etiquette Rules and what to avoid publishing in social networks, if you want to stay in the good graces of your followers and employers.

Perhaps many of us have to remember that our social networking pages are not our personal diaries hidden under a pillow. The times when online accounts such as Twitter and Facebook reigned complete freedom and anonymity, and no one cared about anyone are behind us.

In this article we will explain:
• What affects our actions have in social networks.
• How to behave correctly, and what will happen if you do the opposite.
• Where to go, if the rules of conduct have still been violated.

1. Do not interact with prohibited content

To become a defendant in an administrative or criminal case, it is not necessary to be involved in the creation of obscene images or promoting harsh narratives. Often, a seemingly harmless like, repost or saved picture is enough.


2. Publish only what you would like everyone to see: think about your colleagues, managers, subordinates, customers and even competitors.

If you have your place of work linked in any of your online profiles keep in mind that now all of your statements are associated with this company. If you are in a managerial position or work with children, the responsibility is even greater.

Some examples:
• A Colombian man was fired for actions contrary to the principles and values of Avianca Cargo-the airline where he worked as a Manager. All because of the video shot at the Saransk stadium and which he posted on Facebook. The footage shows a group of Colombians drinking alcohol: banned bottles which had been smuggled in using binocular cases. The video went viral, but it ruined the career of the fan.

• James Gunn, Director of Guardians of the Galaxy, was fired for tweets nearly a decade ago. In them, he joked about AIDS, the Holocaust, pedophilia and rape (in General, hard and stupid – in the style of MDK). James deleted the posts and made a public apology, but it didn’t help – Disney made a revolutionary decision.


3. Be careful with jokes and reasoning about politics, religion, sexual orientation, nationality, etc.

There’s always someone with a gripe to pick on the Internet, that’s normal. If you really want to say something-stop and think before airing your gripes. And – don’t feed the trolls.

That’s what causes in-adherence to the golden rule:
• ABC closed the series “Roseanne” because of the racist statements about the main character. The actress tweeted about a former adviser to Barack Obama: calling her a child of the Muslim Brotherhood and the Planet of the Apes. When the scandal arose, she deleted the message and apologised, but it did not help.

• Elon Musk is in trouble after he called a British diver a pedophile. The comments of the entrepreneur went against all public relations guidance and was advised “to put your sub somewhere deeper”. The result: a drop in Tesla stock, a tweet deletion, and an apology. Musk walks on thin ice: not so long ago, shareholders already wanted to fire him.

What to do if you broke the rules of social or even legal conduct

If you even suspect something forbidden was shared or sub-tweeted from your page-get rid of it before it’s too late. If it is too late – for example, law enforcement officers have already taken screenshots-the most reasonable thing is to hire a good lawyer.

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