Generating terms and data for your own categories and landing pages in order to optimise your website is always the best route to take in order to improve your website ranking and cost-per-click statistics.
Besides the aspects mentioned in our previous article we need to consider the freshness of the link, the anchor quality, popularity and social signals in order to carry out a successful back-link marketing project.
Link building is an off-page SEO technique we discussed in our previous article discussing the basic techniques of off-page optimisation.
Off-page (also known as off-site) SEO encompass all activities which can be done to improve the website SEO authority through placing and receiving back-links from other websites.
Doing On-page (the front-end) SEO means optimizing your website to affect