The Complete On-page SEO Checklist for Your New Website
Doing On-page (the front-end) SEO means optimizing your website to affect
the organic search results. It’s essentially everything you can do on the front end of the website or CMS. This article will discuss all the techniques to help your page and website rank favourably in Googles algorithm.
1. Research Keywords before starting
First things first: you have to find some key topics that people are frequenting Google for. This is the demand and audience that will drive traffic and ultimately conversions for your company. Are people searching for problems, and if so, what solutions are you offering? A key point of competition would also be to recognise here what youre doing which sets you apart from other choices online. Better yet is your landing page offering something niche in a new field?
These are the major questions before starting to draft and write your first webpages; whether their product or service landing pages or blog posts. Keyword research is the initial and integral part of any website optimisation process.
2. Selecting the best headline & title tag
Creating an eye-catching, intriguing or an appealing title tag for your article will undoubtedly help it garner organic traffic. Other on-page level factors such as meta description and headlines should also be completed with your keyword(s). The main goal here is to clearly explain to users what your page wants to convey. Use the meta description to further entice potential visitors, who are quickly scanning as many as 10 different links at once in a given engine search in the hopes of finding the “solution” as quickly, or in as little clicks as possible. The meta description is also a great chance to emphasize the call-to-action cues.
Headline pointers to remember:
New algorithm information from Google released earlier this year state that the full page meta description will be displayed only up to 155 characters and the full page title can be shown in 70 characters.
The use of subheadings and keyworks in the correct format of <h1> <h2> <h3> to ensure good readability and page structure.
3. Landing page URL amendments
Use URLs relating to your content and its title are SEO friendly:
Avoid using auto-generated URLs with figures and characters:
SEO specialists and bloggers say that the shorter the URL the better in terms of Google ranking, and of course the keyword(s) need to be included with the absence of stop words. If you use WordPress, you can set permalinks in the common settings.
4. Use of different types of multimedia
After you have planned out how to channel the traffic to your landing page, now its time to think about visitor engagement. Using text of at least 500 words per page together with different types of multimedia such as:
- Image optimisation.
- Charts or visual data.
Will all lead to a more interesting user experience and therefore lower bounce rates for the landing page and higher engagement for the website in general.
Facebook have been notoriously giving bounds of organic reach to video style media for many years now, and it doesn’t seem to be slowing down: streaming has fast become one of the hottest social media trends as of late. Additionally, videos are more likely to spark engagement in form of liking, commenting or sharing your content.
Multimedia pointers to remember:
- Optimise images for all pages by naming the jpeg. file using relevant keyword(s) image alt attributes and file size are both important factors for the Google algorithm. If naming the file more than one name make sure to separate them with an underscore.
- Embed interactive multimedia such as videos or charts. Including the transcripts so that important keywords get lost and Google can’t read the video.
Of course, the more unique and useful your content is, the naturally higher your website will rank in the long term.
5. Ongoing social media management
Great content will share itself naturally over time so make sure the share buttons are easily visible and accessible always at the bottom of every webpage!
The following social media websites are all free and can be great resources to share your content to your audience in a low-cost way. However according to recent Facebook research, social sharing dropped by 50% since 2016.
Facebook, LinkedIn, Twitter or even Reddit and Instagram are all great options with millions of users where you can build reach and organic traffic.
Read more about Off-page SEO techniques for your new website.
Contact us for more information on how to optimise your new website or venture, we have marketing specialists on hand who would be happy to help.